Cover photo Sergey Nivens -stock.adobe.comIllustrations by Oxford Designers and Illustrators Ltd,Aptara Inc.and Integra Software ServicesTypeset in ITC Officina Sans 11.5/13 pts.by Aptara Inc.Printed in the UKA catalogue record for this title is available from the British Library.MIXPaper|SupportingFSCresponsible forestryFSC"C104740ContentsIntroductionHow to use this bookAssessmentSECTION 1 Understanding business activity1 Business activity and economic sectors2 Enterprise.business growth and size3 Types of business organisations4 Business objectives and stakeholder objectivesSECTION 2 People in business5 Human resource management (HRM)6 Organisation and management7 Methods of communication8 Motivating employeesSECTION 3 Marketing9 Marketing and the market10 Market research11 The marketing mix:product12 The marketing mix:price13 The marketing mix:place14 The marketing mix:promotion15 Ecommerce16 Marketing strategy,entering new markets in other countries and legal controlsSECTION 4 Operations management17 Production of goods and services18 Technology and production of goods and services19 Sustainable production of goods and services20 Costs,scale of production and break-even analysis21 Quality of goods and services22 Location decisionsSECTION 5 Financial information and decisions23 Business finance24 Cash flow forecast25 Profit and loss26 Statement of financial position27 Analysis of accountsSECTION 6 External influences on business activity28 Economic issues29 Business and the international economy30 Business and the environment31 Business and ethical issues,and pressure groupsGlossaryIndexAcknowledgementsIntroductionThis Cambridge IGCSETM and O Level Business Sixth Edition Student Book provides coverage of theCambridge IGCSE/IGCSE (9-1)/O Level Business syllabus (0264/0774/7081)for examination from 2027.Itfully covers the Cambridge International Education syllabus content and provides the detail and guidancethat are needed to support you throughout the course and help you to prepare for assessment.It will alsoprove to be of great use to anyone who wants to learn more about the key concepts of business.This book will prove to be valuable to students of Business whether you are:studying the subject for the first time through your school or college and need a comprehensive andclearly written textbookrevising the subject before an assessment and need a study guide to help you with key definitions,techniques and examination advicelearning the subject on your own through distance or open learning and need a complete programme ofsupportive questions,activities and suggested answers to these.Building on the successful formula of the previous five editions,this sixth edition updates all existingchapters,including removing material that is no longer in the syllabus and adding new subject materialwith additional chapters and a new feature.