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Published forOXFORD INTERNATIONALAQA EXAMINATIONSInternational AS LevelBUSINESSBrian CoylePeter JoyceDavid MilnerOXFORDPublished forOXFORD INTERNATIONALAQA EXAMINATIONSInternational AS LevelBUSI NESSSandra HarrisonBrian CoylePeter JoyceDavid MilnerOXFORDUNIVERSITY PRESSOXFORDAcknowledgementsThe publishers would like to thank the following forUNIVERSITY PRESSpermissions to use their photographs and extracts:Great Clarendon Street,Oxford,OX2 6DP.United Kingdomhttps://trackit.teamknowhow.com/uk/deliver-and-install:Oxford University Press is a department of the University ofOxford.It furthers the University's objective of excellence inp15:dpa picture alliance/Alamy Stock Photo:p18:JS Stoneresearch,scholarship,and education by publishing worldwide.Oxford is a registered trade mark of Oxford University Press inShutterstock:p21:Pixsooz/Alamy Stock Photo:p25:FXEGSthe UK and in certain other countriesJavier Espuny/Shutterstock:p27:Pixsooz/Alamy Stock Photo;p31:mertcan/Shutterstock;p40:PhotoTalk/iStockphoto:p48:Oxford University Press 2019Richard Levine/Alamy Stock Photo:p65,66:michaeljungShutterstock:p81:Gwoeii/Shutterstock:p84:create jobs51/Shutterstock;p127:michaeljung/Shutterstock;p129:Gareth Boden/OUP:p132:Noam Armonn/Shutterstock;First published in 2019p153:YASUYOSHI CHIBA/Getty Images;p167:Lou Cypher/Corbis;p173:ndoeljindoel/Shutterstock;p191:PrinceOfloveAll rights reserved.No part of this publication may beShutterstock;p204:Fredrik Renander/Alamy Stock Photo;reproduced,stored in a retrieval system,or transmitted,inp205:michaeljung/Shutterstock;p212:cubephoto/any form or by any means,without the prior permission inShutterstock:p242:Humpuugie/Shutterstock;p249:O Gettywriting of Oxford University Press,or as expressly permittedImages;p257:Semmick Photo/Shutterstock:p291:Buzzby law,by licence or under terms agreed with the appropriatePictures/Alamy Stock Photo;p306:Sue Smith/Shutterstock.reprographics rights organization.Enquiries concerningreproduction outside the scope of the above should be sent toArtwork by QBS Media Services Incthe Rights Department,Oxford University Press,at the addressEvery effort has been made to contact copyright holdersabove.of material reproduced in this book.Any omissions will berectified in subsequent printings if notice is given to theYou must not circulate this work in any other form and youpublisher.must impose this same condition on any acquirer.Links to third party websites are provided by Oxford inBritish Library Cataloguing in Publication Data availablegood faith and for information only.Oxford disclaims anyresponsibility for the materials contained in any third party978-019-844541-8website referenced in this work.10987654321Paper used in the production of this book is a natural,recyclable product made from wood grown in sustainableforests.The manufacturing process conforms to theenvironmental regulations of the country of origin.Printed in Great Britain by CPI Group (UK)Ltd.,Croydon CRO 4YY